
Key Marketing Skills
Kogan Page | ISBN 0749442980 | 2004-01-10 | PDF | 383pages | 3.45 Mb
Kogan Page | ISBN 0749442980 | 2004-01-10 | PDF | 383pages | 3.45 Mb
This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues